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The artist doesn't need this money because he/she is going to starve otherwise—a rather insulting sentiment to justify paying someone, if I may say—it is an opportunity to gauge market response to a possible new product. Such monies, if successfully raised, would be put towards offsetting the lost hours and revenue from an already successful line of straight porn to start production of gay porn.
Time is money. If the artist can't prove it's worth his/her time, then there is no reason to put down a single drop of ink for a product that is not going to sell.
Yeah, it's totally a con game to raise money for a new product line. No, it's foolish to assume people should make shit for free and just hope that someone will hand over money down the line. That's how you make a starving artist.